Wednesday, October 14, 2009

Cookbook Sales on the Rise


Although today was a good day for the DOW Jones (just a hair over 10,000 at the close of the market), we still live in poor economic times. That being said, I read recently that cookbook sales were on the rise due to the poor economy as consumers try to save money by eating more at home. As I've mentioned previously, Precision Nutrition (http://precisionnutrition.com/cmd.php?pageid=987117) remains my favorite nutrition system to date.

Here's an outline of what Precision Nutrition is all about:

What is Precision Nutrition? What do I get?”
Precision Nutrition Version 3 is both something you get in the mail (system of guides designed to teach you everything you need to know to get the body you want) and something you join (a private members-only site and community with 24/7 support from coaches, expert volunteers and fellow members). It’s the two of those things in combination that make Precision Nutrition what it is: far and away the most comprehensive nutrition program in the world.

So PN is both something you read, and something you’re a part of. It helps to begin by explaining the part you read. Here, then, is what UPS delivers to your door when you become a member:

Success Guide
Before beginning any nutrition plan, whether it’s a lifestyle-based plan like Precision Nutrition or a quick-fix, flavor of the month program like those you see in the media every day, it’s important to start off on the right foot – with the right mindset.In this introductory guide to Precision Nutrition we provide an overview of the program and present 10 success strategies guaranteed to help you stick with the plan.

These strategies, taken directly from those who have been successful following the PN program, will be your “secret weapon” in your quest to change your body and change your life.

Diet Guide
This is your comprehensive guide to diet and nutrition. Put aside all the tips, tricks and gimmicks you’ve heard over the years. Forget everything you’ve been told about nutrition and learn the right information from scratch – in one complete, beginning-to-end system that fills in the blanks and puts everything into proper perspective.With the Precision Nutrition Diet Guide, everything is covered, from food selection to meal timing to nutrition program design. You will learn everything you need to know to lose fat or gain muscle. You’ll set your goal in the beginning, and you’ll learn exactly what to do to achieve it.

Everything is organized according to it’s importance in the grand scheme of things, and nothing is left to chance. You will walk away knowing exactly what you need to do to build the body you want.

Quick Start Guide
Rapid body comp change CAN happen – if you get all the right information, and put it to use immediately. That’s what the Quick Start Guide is for.
I’ll show you the exact steps that you need to take right away if you’re going to succeed. Every step is laid out in detail, and in less than 45 minutes you will have done precisely what most people never think to do – the critical steps that make all the difference.
Super Shake Guide
You’re on the go all day long. Let’s face it, sometimes things just don’t go right, and you’re stuck without a decent meal. But what do you do then? Blow your plan? Those cheats and missed meals add up quickly, and conspire to destroy your hard-earned progress. Well, not any more. Enter the Super Shake.Filled with ample amounts of high-quality protein, essential fatty acids and micronutrition, the Super Shake will ensure you never lack great nutrition, no matter where you are or how much time you have. It simply blows the off-the-shelf “meal replacements” out of the water – and you can make it yourself, cheaply and quickly. In the Super Shake Guide, I’ll show you exactly how to make them, I’ll show you how to customize them for your body type and your goals, and I’ll provide you with several Super Shake recipes to get you started.

5-Minute Meal Guide
You’ve got a life. You’ve got a job, a family, a girlfriend/boyfriend/spouse, hobbies or school or other time commitments. What you don’t have is endless time for meal preparation. But guess what? Without that meal preparation, you’re pretty much doomed to body comp hell.With the 5-Minute Meals Guide, however, consider it taken care of. You’ll have a complete list of dozens of delicious, perfect Precision Nutrition meals that can be made in under five minutes. Great nutrition has never been this convenient.

Individualization Guide
Clipping generic, cookie cutter plans from magazines will only lead to disappointment, for one simple reason: as your body changes, your needs change, and so your nutrition plan must change too. If you’re not constantly tweaking your plan to fit your ever-changing nutritional needs, you’re guaranteed to stagnate.There is only one sure-fire way to continue to get results, and that is to tailor your diet specifically to your body, your goals and the results you’ve gotten in the past. So how do you know how your body differs from others? And once you know, what do you do about it? How do you know what changes to make? I’ve put the answers in the Individualization Guide, a step-by-step guide to a complex subject. I’ve made it easy to customize your diet for your specific needs – and you’ll be amazed at the results.

Measurement Guide
At Precision Nutrition, we have a battery of assessments, questionnaires and tests that our clients undergo regularly. In fact, we’ve come up with a mix of assessments that cover nearly every facet of health and human performance.Coupled with the Precision Nutrition system, these assessments allow us to get rapid results with clients. In fact, I’ve done informal testing indicating that regular assessments like these can speed up progress by 50-75% — even using the same exercise and nutrition program.

And in the Measurement Guide I’ll teach you exactly what to assess and how often – from body measurements to performance testing to blood work. Remember, if you’re not assessing, you’re guessing.

Plant-Based Diet Guide
Everyone can improve their health and fitness by eating more plants. Unfortunately, however, many vegetarians don’t eat much better than their carnivorous counterparts, because they tend to focus on non-meat pseudo foods rather than plants!So we’ve created a new section focused on this category of plant-based diets to help those who choose not to eat meat adapt the Precision Nutrition principles to their dietary needs — and reach the health and fitness goals that elude them.

Maintenance Guide
Believe it or not, the most challenging aspect of dieting for most people is not changing their body (losing the weight, for example). It’s maintaining that change over the long-term (e.g., keeping it off!).Fortunately, though, the maintenance phase can be easier and more enjoyable than the change phase — so long as it’s done right. In this new Maintenance Guide, we illustrate exactly how you can keep the body you’ve worked so hard for.

Support Guide
From the very beginning, Precision Nutrition has incorporated what we’ve learned is the critical component of a successful nutrition program: support.You can’t do this alone, nor should you have to. The most successful people in the world have the best support systems, and those who typically don’t make it are quite often those who weren’t supported by the people around them. A colleague of mine once shared a very insightful proverb with me, and I use it often. “You are,” he said, “the average of the five people you spend the most time with.”

In the Support Guide, we show you how to make use of the support around you, and if your “circle of five” isn’t as supportive as you’d like, we show you how to make use of our circle: the coaches, experts and tens of thousands of fellow members just like you who make the PN Member Zone their online home.

“Are these e-books? Do I download them?”
No, these are NOT e-books.

While we have released books in the past as downloadable PDF e-books, that’s not what the Precision Nutrition guides are.

The Precision Nutrition System is a print product that will be sealed and delivered to your door. It comes in one box containing two parts:

The Precision Nutrition System binder, containing all ten guides, conveniently separated by tabs so you can quickly flip from section to section.
The Gourmet Nutrition Cookbook, Volume 1, in a spiral-bound format that lays flat on your kitchen counter.
The beauty of the binder system is that it’s completely “modular,” in that you can add more sections to it as your needs change. In our online library, which as a member you’ll have complete access to, you’ll find hundreds of nutrition plans, background articles, training programs, worksheets and much more, covering every conceivable situation you may face as you seek to get fit — and all of which you can download and add to your binder as you need them.
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I've had several clients recently start out with their Precision Nutrition manuals. They seem to like the info and are applying the concepts gradually into their daily lives. Check it out here (http://precisionnutrition.com/cmd.php?pageid=987117) and let me know what you think.

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