Fitness Center Trends

Did you know that the fastest growing segment of the health club population is adults 55 and older? I sometimes get asked by trainers who are just starting out working with clients if there is a specific population I'd recommend training. First, you have to consider training people you have a passion working with. Some strength coaches or trainers prefer athletes only, while others specialize with seniors. Personally, I work with mostly "average" individuals (think the 9-to-5 desk worker, teacher, stay-at-home Mom, etc...).

That being said, the fastest growing segment of those joining a fitness center are the baby boomers, specifically those aged 55 and older. I do work with quite a few baby boomers and find it fascinating. Often times, what we cover (postural improvements, inducing increased him mobility, preventing/reducing back pain, etc...) are simple, yet effective activities.

Check out this recent article from the New York Times for more information: http://www.nytimes.com/2010/03/04/business/retirementspecial/04GYM.html?adxnnl=1&adxnnlx=1267712788-mAmYFho36pSyyC/GrFIisw