- The total # of US health club consumers reached 58 million in 2010, up 10.4% from 2009
- Over half of all new members (57%) are females
- The average age of club members is 39.5 years
- Consumers paid an average of $39.99 in monthly dues for their memberships
- The three states with the highest consumer participation rates are, in declining order, Massachusetts, Colorado, and California.
