The following is one of my fav articles from strength coach Alwyn Cosgrove:
Starbucks has changed the service industry forever. They took a commodity — the coffee bean — and transformed it into an experience. I’ve studied them since the first day we opened our gym, and continue to do so.
Despite that tremendous growth – Starbucks has maintained it’s quality while expanding at a current rate of 5 stores per day, 365 days per year.
That’s why I study them – as I want my gym to become that “third place” and overtake Starbucks.