With Kim Kardashian, Beyonce, Serena Williams, etc... receiving so much media attention over their "assets" in the last few years, Nike is attempting to cash in with their latest marketing advertisements. While I am not crazy about some of the "toning shoes" put out my some of these big companies (i.e. New Balance, Sketchers, etc...), I do appreciate Nike's stance as far as getting people to understand we should possess developed glutes. Keep up the deadlifts, lunges, and squats ladies!
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